Product direction
Category and portfolio mix
Productivity is the main category at about 24.3% of apps, while the portfolio spans 12 categories. This is a relatively diversified portfolio strategy.
- Productivity
- 9 apps · 24.3%
- Utilities
- 8 apps · 21.6%
- Health & Fitness
- 6 apps · 16.2%
- Reference
- 3 apps · 8.1%
- Photo & Video
- 3 apps · 8.1%
- The primary category Productivity accounts for 24.3%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.85 (0=highly concentrated, 1=highly diversified), useful for comparing developers.