Product direction
Category and portfolio mix
Lifestyle is the main category at about 38.1% of apps, while the portfolio spans 6 categories. This is a relatively diversified portfolio strategy.
- Lifestyle
- 8 apps · 38.1%
- Utilities
- 4 apps · 19%
- Business
- 3 apps · 14.3%
- Productivity
- 3 apps · 14.3%
- Reference
- 2 apps · 9.5%
- The primary category Lifestyle accounts for 38.1%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.77 (0=highly concentrated, 1=highly diversified), useful for comparing developers.