Product direction
Category and portfolio mix
Utilities is the main category at about 34.3% of apps, while the portfolio spans 12 categories. This is a relatively diversified portfolio strategy.
- Utilities
- 12 apps · 34.3%
- Entertainment
- 6 apps · 17.1%
- Productivity
- 4 apps · 11.4%
- Photo & Video
- 3 apps · 8.6%
- Graphics & Design
- 2 apps · 5.7%
- The primary category Utilities accounts for 34.3%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.82 (0=highly concentrated, 1=highly diversified), useful for comparing developers.