Product direction
Category and portfolio mix
Photo & Video is the main category at about 48.6% of apps, while the portfolio spans 9 categories. This is a relatively diversified portfolio strategy.
- Photo & Video
- 18 apps · 48.6%
- Graphics & Design
- 5 apps · 13.5%
- Utilities
- 4 apps · 10.8%
- Lifestyle
- 3 apps · 8.1%
- Music
- 2 apps · 5.4%
- The primary category Photo & Video accounts for 48.6%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.72 (0=highly concentrated, 1=highly diversified), useful for comparing developers.