Product direction
Category and portfolio mix
Productivity is the main category at about 43.2% of apps, while the portfolio spans 12 categories. This is a relatively diversified portfolio strategy.
- Productivity
- 35 apps · 43.2%
- Business
- 23 apps · 28.4%
- Utilities
- 7 apps · 8.6%
- Games
- 5 apps · 6.2%
- Entertainment
- 2 apps · 2.5%
- The primary category Productivity accounts for 43.2%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.72 (0=highly concentrated, 1=highly diversified), useful for comparing developers.