TapMedia Ltd

Utilities is the main category at about 57.6% of apps, while the portfolio spans 10 categories. This is a relatively diversified portfolio strategy.

Utilities

19 apps · 57.6%

Games

5 apps · 15.2%

Shopping

2 apps · 6.1%

Graphics & Design

1 apps · 3%

Education

1 apps · 3%

• The primary category Utilities accounts for 57.6%. Long-tail categories can reduce single-category risk.
• The diversification score is about 0.64 (0=highly concentrated, 1=highly diversified), useful for comparing developers.

The full portfolio has about 2.0M public ratings, a large public review base. It includes 31 free apps and 2 paid apps.

Apps

33

Total ratings

2.0M

Free / paid

31 / 2

• By review volume, the leading apps include: "QR Reader for iPhone", "Voice Recorder & Audio Editor", "File Manager & Browser".
• Free apps dominate, which often points to a utility entry point plus subscription or upgrade model.

Weighted by rating volume, the portfolio averages about 4.71 stars; the simple average is 3.90 stars. The gap shows whether high-volume apps lift or drag the overall reputation.

Weighted avg

4.71 ★

Simple avg

3.90 ★

• The weighted and simple averages differ meaningfully, indicating that high-review apps strongly shape perception.
• 0 apps have no public rating data, so long-tail performance is underrepresented.

The iTunes Search API does not provide review text. This card uses low star ratings with enough review volume as a proxy, and separately highlights apps with thin samples.

• Low-rating watchlist (at least 80 ratings and below 4.0 stars): "Flashlight ϟ" 2.2★; "QR Code Generator & Creator" 2.9★; "Barcode Reader for iPhone" 3.0★. Use App Store Connect exports or third-party data for semantic review analysis.
• Thin rating samples (under 50 ratings): "Magnifying Glass Ⓞ", "NFC Reader & Scanner", "Barcode Reader for iPad". Star ratings can swing heavily until more feedback arrives.

The earliest listed app is "Voice Changer", while the newest or most recent listing signal is "DanceApp". The span is a proxy for long-term iteration capacity.

Span

12 years+

• Earliest record in this dataset: 2008 (Voice Changer).
• Newer app signal: 2021 (DanceApp).

These takeaways are based on public metadata and are useful for competitor research or portfolio planning. Deeper conclusions require downloads, revenue, and review text.

• Study the category mix: 10 categories show whether a main-category plus extension structure matches your resources.
• Compare reputation structure: weighted 4.71 stars vs. the leading app "QR Reader for iPhone" and its review volume.
• For similar tools, prioritize review mining on lower-rated apps to find functional gaps; this requires store reviews or third-party data.