Product direction
Category and portfolio mix
Photo & Video is the main category at about 18.8% of apps, while the portfolio spans 11 categories. This is a relatively diversified portfolio strategy.
- Photo & Video
- 9 apps · 18.8%
- Health & Fitness
- 8 apps · 16.7%
- Productivity
- 6 apps · 12.5%
- Business
- 6 apps · 12.5%
- Utilities
- 4 apps · 8.3%
- The primary category Photo & Video accounts for 18.8%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.88 (0=highly concentrated, 1=highly diversified), useful for comparing developers.